Welcome to Creator’s Forest!

I’m Martin. Originally from Poland, I now split my time between various countries where I love to explore nature, practice sports (freediving, surfing, open-water swimming, hiking), learn new skills, and practice foreign languages (I speak Polish, English, Spanish, French, and beginner Greek).

My favorite places in the world are Kalamata in Greece, Sunshine Coast in Australia, and Northern Lapland in Finland.

In the picture, you can see me in my superhero wetsuit, donning my superhero fins, in my natural environment: outdoors, water, and sports combined. Unfortunately I’m not a superhero.

I’ve built a six-figure publishing business using email marketing without social media, having published over 100 titles in various genres (fiction and non-fiction) under various pen names (otherwise my readers would have been VERY confused).

To date, I’ve sold over 1.5 million books in various formats. I’ve also helped some clients publish their own books. I eventually burned out and left it on autopilot while building other, smaller income streams.

Why Creator’s Forest?

I help creators humanize their email marketing.

Staying human (and original) is not only crucial in today’s AI era when everyone and everything is derivative. It’s also good business practice to build deeper trust, develop authority, and make more sales. People want to hear and buy from people, not machines.

As an obsessive learner, I work with coaches daily and rely on human creators for my learning goals. Educators of all kinds have had an immeasurable impact on my life. I don’t want them to be replaced by AI or generic creators who all say the same thing.

I love original, unconventional thinking and people who explore new horizons and come back to share their findings with the world.

And why the forest? Because I love nature and because the forest is a quiet, messy place and a world of its own, just like each human creator who refuses to be generic.

And Why Email Marketing Specifically?

Because it’s the most effective kind of marketing there is.

You own the list. You speak directly to potential customers. And unlike social media, there’s no algorithm deciding whether your audience hears from you or not.

As old-school as it sounds, nothing comes close to the power of an email list of people who actually want to hear from you.

The matter of how and where you get your subscribers from is not my domain. What I focus on is what happens once these people subscribe to your list.

How do you get them to trust you, consider you an expert, and follow your lead over someone else’s?

How do you show that as a human creator you’re a better choice than supposedly all-knowing AI?

How do you nourish your list in such a way that even if all the platforms ceased to exist, you’d still be fine?

This, and more, will come to your inbox every week if you sign up for my newsletter below:

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If you want to reach out to me, please use email. I don’t use social media. Yes, I’m weird like that (and then some… just wait for my emails).

AI Policy

I don’t use AI to write my content for me. I use AI purely for inspiration, feedback, and grammar/typo fixes. In other words, I use AI as an assistant but ultimately, I do the work myself.

I don’t oppose AI or technology but I believe that humans should keep thinking for themselves if we don’t want to end up in a world where everyone and everything is generic.